Building a bicycle-friendly community is a group effort. It works best when civic leaders and stakeholders, business owners, and neighbors all come together to exchange ideas and understand challenges. That's when the best solutions are found. As a professional communicator, certified bicycle safety educator, and community group leader, Nessa develops campaigns and events to help facilitate community change.
Who are you trying to reach? What do you want your audience to take home? A seasoned communications professional and partner to help you share your project, your idea, your vision.
The look, the logo, the platform. Whether you’ve got an established brand or are starting fresh, a custom design and/or illustration can help you get the attention you need.
Language matters. Taking technical concepts and translating them into something digestible for community members and inspiring public interest is a crucial step toward change.
Classroom and on-street safety education can improve bicycle and pedestrian outcomes. Facilitating problem-solving workshops, hosting public events, hands-on learning, and ride leadership are just some of the ways to help get information to those who will benefit most.
- Bicycle safety (Smart Cycling program, laws/best practices, tips for drivers)
- Pop-up events (parklets, on-street ed, surveys, bike/ped counts)
- Bicycle Friendly Business (best practices, certifications)
- League of American Cyclists® certified League Cycling Instructor (LCI)
Linking people together—even when views come from opposite ends of the spectrum—is the best salve for healing divisions and moving solutions forward.
ENGAGING CITIZENS Helping community members feel heard and included while also ensuring stakeholders’ challenges and limitations are understood is a big part of community engagement. Bringing citizens together to problem-solve and “think outside the bike lane” makes change easier for everyone. Some examples include facilitating group discussions, hosting public summits, and conducting community surveys.
ENGAGING BUSINESSES Guiding organizations through the process of becoming bike friendly requires experience especially when being bike-friendly gives businesses a competitive edge. The process is involved and includes nagivating businesses through the League of American Bicyclists® Bicycle Friendly BusinessSM program so organizations can get the recognition they deserve. Bicycle-friendly partners often include Chambers of Commerce, business districts, and public institutions.
COMMUNITY ENGAGEMENT Info sharing/data gathering sessions, ride leadership
PRESENTATIONS Bike-friendliness, bike commuter coaching, bike/ped safety, workplace topics
SAFETY EDUCATION League Cycling Instructor (LCI)
BICYCLE FRIENDLY BUSINESS (BFB) League of American Bicyclists BFB expert
EVENTS Pop-up events, bike/ped counts, public demos/rides, volunteer management
CAMPAIGNS Safety initiatives, Complete Streets, Vision Zero, Open Streets, bike share
LEADERSHIP Past executive director/co-founder of nonprofit bike/ped organization